The beauty of luxury.
(Find Used in Your Area)
By Daniel Charles Ross
Overview
There's no question that the influx and popularity of imported luxury cars made an indelible mark on American car makers--and the mark was a bruise. It took a wholesale retooling of classical Detroit mindsets to confront this formidable offshore challenge, and in these upscale car wars the domestics emerged from their foxholes loaded for bear. The simple fact that the Aurora even exists is ample proof that the message of luxo-imports has been intercepted, decoded, and implemented. Briefly recapping the now familiar narrative, the Olds product line was in dire need of fresh blood when the sleek Aurora sedan was introduced in the fall of 1994 as a '95 model. It immediately became something of a heartthrob for the normally jaded motor press, who embraced the Lansing automaker's new grasp of the subtle characteristics of luxury and performance. It was obvious that the Infinitis and Lexuses of the world had provided the template for Aurora. What we said last year in these pages is still true--Olds sought to rebuild its image, starting from the top, and it's worked.
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