DEARBORN, Mich., July 2, 2008 - The Fourth of July weekend is a time to reflect on American ideals and American icons. One of the most-iconic cars in American history..read more
# The panoramic glass used on the 2009 Ford Glass Roof Mustang filters almost all of the suns harmful rays while offering a convertible-like driving enjoyment.
# The Mustangs..read more
DEARBORN, Mich., May 21, 2008 - Todays consumers are responding en masse to the world of high-end design. Be it handbags, bridal gowns or kitchen appliances, everyone wants in..read more
* Ford goes to great lengths to gather firsthand quality and satisfaction data from customers.
* Mustang owners are passionate about their pony cars and generally more satisfied that..read more
* The new 2009 Ford Flex hits the high seas as part of Fords sponsorship of the 2008 Tom Joyner Foundation Fantastic Voyage Cruise which sets sail from Miami..read more
* With a dealer-installed SYNC accessory kit, select 2008 Lincoln Navigator and Navigator L customers can enjoy the award-winning SYNC in-car communications system.
* The SYNC retrofit..read more
* Ford performance enthusiast information is now available via hotline and online
* New www.FordPerformance.com site promotes Ford enthusiast clubs, lifestyle, info
* Site tied to Ford’s..read more
* Ford launched its new “Drive one” communications platform Tuesday on American Idol, with inside stories about the company’s quest to win customers on the strength of its vehicle..read more
New go-to-market strategy, “powered by you,” will give consumers the keys to the brand and an open road to take it where they want to see it go
OAKVILLE,..read more
* Ford F-Series, America’s best selling trucks, are the only trucks tough enough to run with the bull athletes of the Professional Bull Riders PBR!, the toughest sport..read more
DEARBORN, Mich., Dec. 13, 2007 -- When the 2008 Ford Shelby GT500KR launches this spring dont be surprised if theres some confusion over what the letters "KR" stand for...read more
* Ford has linked Pop Phenom Chris Brown with SYNC; The in-car communications & entertainment System exclusive to Ford
* Partnership will feature advertising, marketing and promotional activities,..read more
DEARBORN, December 6, 2007 -- Exactly one year after an all-new version of the Ford Mondeo was introduced to James Bond fans in the movie Casino Royale, another Ford vehicle..read more
* Ford debuts “Swap Your Ride” marketing campaign featuring real people sharing their candid feedback after test-driving Ford vehicles for one week.
* Ford went undercover to..read more
* Unique Ford Taurus advertising is featured on select airline tray tables.
* Ford is working with Brand Connections SkyMedia.
* Taurus is rated safest full-size..read more
* Ford and Our Stories Films have formed an exclusive new marketing alliance that includes product placement, script integration, sponsorships, and promotions of featured film titles.
* Our Stories..read more
DEARBORN, June 22, 2007 -- When it comes to brand image, there arent many products that can compare with the Ford Mustang. Just ask the marketers of Estee Lauders Aramis..read more
* Ford debuts advertising for the new 2008 Ford Taurus this week. Ads will appear in print, online, and on radio and television.
* The Taurus is..read more
* Mike Rowe, host of Discovery Channel’s “Dirty Jobs,” stars in two new Ford F-150 ads showcasing the truck’s continuing leadership in safety, strength and capability.
*..read more
* Acclaimed writer and director David Mamet brings his signature style to two new ads for the hot-selling Ford Edge crossover: “Quieter than a Lexus:” and “Quicker than a BMW.”..read more
* New Shelby GT-H is the first convertible in the history of Shelby/Hertz “Rent-A-Racer” program
* 500 convertibles will be available for rent through the Hertz Fun Collection at..read more
* A new limited edition line of fitness apparel, called Edge Body Gear, will now be sold by Dominator Clothing, founded by Detroit Red Wing Goaltender Dominik Hasek.
*..read more
* Ford Edge and Rock River Music continue their series of downloadable full-length major label music video podcasts. More than 10,000 downloads have occurred.
* March’s artists include Snow..read more
* “Ford Challenge” integrated marketing campaign highlights features that make Ford Fusion, Expedition EL and F-150 best in class.
* Ford Fusion tops Asian competitors in head-to-head L.A. shootout..read more
* Ford introduced the new regional brand campaign, “Make Every Day Exciting”, to establish Ford’s new brand image and personalities promoting the brand as enjoyable, energetic, bold and approachable...read more
CHICAGO, Feb. 16, 2007 – Ford is enlisting Mexican performing artist Patricia Manterola and Grammy-nominated hip-hop singer Kelis to turn up the heat at the Chicago Auto Show. These artists..read more
DAYTONA BEACH, FL, February 15, 2007 – Eight historic Ford race cars star alongside a 2007 Ford Fusion in Ford Division’s new commercial spot that will debut during this Sunday’s..read more
* Ford Truck touts Professional Bull Riders PBR! sponsorship as part of massive marketing campaign to launch the 2008 Ford F-Series Super Duty.
* Ford truck extends..read more
* The new 2008 Ford F-Series Super Duty – the boldest, most capable and cleanest F-Series truck ever – hits dealerships this week; 50,000 orders placed even before..read more
* Ford sponsors “Built Ford Tough Pre Kick” show on CBS reaching over 50 million viewers.
* The new 2008 Ford F-Series Super Duty will be featured in two..read more
Major Marketing Campaign to Highlight Consumer Test Drive Results
* Ford Fusion challenges Toyota Camry and Honda Accord in a head-to-head drive organized by Car and Driver magazine for..read more
* Ford secures 30th consecutive year of full-size pickup truck leadership and announces product and pricing actions to remain America’s truck leader.
* New marketing campaign kicks off today,..read more
* New innovation Web site complements Ford Motor Companys "Driving American Innovation" national adverting campaign
* Interactive Web site highlights safety, design, and technology innovation
DEARBORN, Mich., Sept...read more
Ford and Lincoln Mercury dealerships have begun offering security-conscious customers a new onboard, intelligent communication service that connects them with their car or truck. This optional system, SmartAlert, provides vehicle..read more
Ford wants luxury vehicle buyers to think of Lincoln when they think of exquisite design, which explains why the brand is exhibiting at the annual Architectural Digest Home Design Show..read more
* The 2008 Ford Taurus is named "Family Car of the Year" by the members of the New England Motor Press Association NEMPA!.
* Boston-based Roush Fenway..read more
Ford Motor Company is promoting its luxuriously equipped, fuel-sipping Mercury Mariner Hybrid as an eco-friendly alternative to stretch limos at a time when the Ford is the first automaker to..read more
Staying connected is a way of life now. Recent research from the Consumer Electronics Association shows there are more than 200 million mobile phones in the U.S. Ford Motor Company..read more
DEARBORN, Mich., Aug. 30 – Ford Motor Company is filling its paint color palette for the 2008 model year with some of the trendiest hues, most expressive metallics and its..read more
# 2008 Ford Taurus and Mercury Sable earn “Top Safety Pick” ratings from the Insurance Institute for Highway Safety IIHS! for achieving the highest ratings in frontal offset,..read more
* Ford Motor Company is the only American auto manufacturer with full hybrid vehicles on the road today with the Ford Escape and Mercury Mariner Hybrids.
* Real world..read more
DEARBORN, Mich., Feb. 5, 2007 – The 2007 Ford Edge and Lincoln MKX crossovers have earned Top Safety Pick ratings from the Insurance Institute for Highway Safety IIHS!, the..read more
* Ford SYNC™, powered by Microsoft Auto software, is Ford’s new fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital music players.
* SYNC..read more
* Highly anticipated, all-new Canadian-built Ford Edge to be exported to more than 40 countries
* New Lincoln MKX is the first volume Lincoln ever built in Canada..read more
* The 2006 Ford Explorer and Mercury Mountaineer, and the 2007 Ford Sport Trac, earn the highest frontal offset crash test rating from the Insurance Institute for Highway Safety...read more
* The 2006 Ford Explorer and Mercury Mountaineer earn NHTSA five-star ratings in both frontal and side crash test ratings for drivers and passengers.
* The 2006 Explorer is..read more
AMERICAN INNOVATION AT WORK
* People who buy the fuel-efficient Ford Escape Hybrid or Mercury Mariner Hybrid will see significant tax credits in 2006, up to $2,600.
*..read more