Mazda Turns to the Premium Market in Pursuit of Quality Over Quantity
What's wrong with 2 percent market share? Nothing apparently
Mazda has some of the best cars right now, and instead of trying to go big and sell cars to as many people as possible, the company has decided to focus on quality products and quality service. At a recent gathering in Chicago, Masahiro Moro, CEO, Mazda North American Operations gave a talk about the company's history and humble beginnings, and then steered the conversation towards Mazda's future.