Does Money Matter More than Looks?
Car buyers often see with their wallet instead of their eyes.
Automakers slave over car design, trying to make each of their products as attractive as possible while also satisfying aerodynamic requirements in the name of performance and fuel efficiency. The automotive press fawns over attractive designs, and auto journalists have spent the past few years praising automakers for bringing eye-catching looks to previously staid segments, like the mid-size sedan class. Automakers love to tout redesigns of major models, and conventional wisdom holds that buyers who know that their target model is set for a redesign will wait before pulling the trigger on a purchase.
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