Dodge Dart Commercial to Air July 10

D

odge's new Dart compact is an important car for the company, and the brand is getting the word out in a big way, using a big spotlight and a big name to promote the compact.

We've gotta admit, Chrysler has struck gold again.

The ad will debut during the Major League Baseball All-Star game on July 10, and it will also be shown in movie theaters from late July until the end of August. Shorter (30- and 60-second) versions will also run on Comedy Central, MTV, Spike, and VH1.

We've seen the ad, which features Tom Brady and a musical collaboration between Jay-Z and Kanye West, and we've gotta admit, Chrysler has struck gold again. It's more fun than the somber "Imported from Detroit" and "Halftime in America" spots, but it still gets the company's comeback mission across.

Take a look here: