Ford Updates MyFordTouch In Response To Complaints

Every so often, an automaker tries to get a jump on the competition by unveiling some cutting-edge new technology—usually something in the name of comfort and convenience. Over the past few years, plenty of makers have jumped into the “infotainment” game with systems that combined information—such as navigation systems—with entertainment provided by the audio system. BMW’s iDrive system started it, and eventually mainstream automakers like Ford and Chrysler followed with systems like Sync and UConnect, respectively.

Ford one-upped itself when it brought MyFordTouch (MyLincolnTouch in Lincoln models) to market in 2010. The system more or less replaces traditional knobs and buttons with sliders, touch-sensitive control panels, and a touch-screen. Voice recognition figures heavily into the system’s use, as well.

Both the automotive press and the car-buying public have had problems with MyFordTouch—as complaints of bugs and ill-timed software updates have abounded. Even when the system works as designed, it has been criticized as being needlessly complicated. Consequently, Ford’s initial quality survey numbers have plunged.

Determined to atone for that, Ford has announced that beginning with 2013 models (starting with the 2013 Escape, Flex, and Taurus), the software will be updated, with simpler graphics, a faster touch-screen response, and easier to use controls.

Existing owners will be able to receive the upgrades at no charge early next year. Customers can either head to the dealer to implement the fix or receive a USB drive mailed from Ford—installation of the USB drive will initiate automatic updates. Ford also took the occasion to note that MyFordTouch will add tablet integration and support for Audible.com audiobooks. The company also says it will improve its navigation system maps and the voice recognition.

Like BMW’s iDrive, MyFordTouch has been pretty controversial. We have to give Ford credit for taking steps to fix the issue, but we wonder if it will be enough. Perhaps one day people will get used to the system—or perhaps customers will never totally get used to moving away from buttons and knobs.

[Source: Ford]