2013 Dodge Dart
2012 Detroit Auto Show Attendance Up From 2011
Attendance at the 2012 Detroit Auto Show has improved since 2011.
Web2Carz Senior Writer
Published: January 17th, 2012
The 2012 North American International Auto Show is now open to the public, and by the numbers, the show had its best first day in a long time. It was the best turnout in five years, to be exact.
According to NAIAS chairman Bill Perkins, 92,106 people came out for the show's first day, compared to 86,622 people on the first day last year.
Attendance on the second day topped out at 102,918, which nearly 10 percent better than the 99,111 number posted on the second day in 2011.
The attendance increase likely bodes well for the industry, and that's certainly the message being trumpeted by show organizers. Show goers interviewed by Detroit-area media outlets expressed the same sentiments.
An improving economy and auto-sales environment certainly can't hurt show attendance. Not only will more people drop money on show admission and parking, but there might be more folks entering the new-car market, as well, and the auto show does serve a purpose as one big showroom. Not to mention the product itself—several cars, such as the 2013 Ford Fusion and 2013 Dodge Dart—have been hits since the moment they were unveiled last week.
Better auto show attendance might not turn into better new-car sales, but it can't hurt.
[Sources: Jalopnik, WXYZ Detroit, Detroit News]
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