The Big Plan from Japan
How the Japanese big three plan to take back market share.
Web2Carz Contributing Writer
Published: August 10th, 2011
Facing economic struggles, natural disasters, and a steady decline in US market-share, Japanese big three (Honda, Toyota and Nissan) are fighting back with a product blitz, and a plan to redesign or update a majority of models. Over the next few years, things will be very exciting at Toyota, Honda and Nissan. Here is a closer look.
Japanese big three have steadily lost market share over the past few years. Last year, Toyota, Honda, and Nissan took a combined 33.7 percent of U.S market share. This is down from 35.4 percent in 2009. This year, the automakers are taking only approximately 30.4 percent of U.S market share.
The automakers believe the cure for the decline is new products. Consumers should expect 10 new models from Japan’s big three by the end of next year, and 27 new models total by 2017.
The plan is to ramp up the release of new products, and to try to take back a larger portion of American markets. Updates of the Toyota Camry, RAV4 and Yaris, the Honda Accord and CR-V, as well as the Nissan Versa, Sentra and Altima should hit dealership lots by 2013.
Here is a more detailed look at Japan’s Product Plan, as reported by Automotive News.
2012: TL Update, MDX Total Redesign
2013: TL redesign, RL re-engineer, RDX redesign
2014: RSX sedan debut, RSX coup debut
2012: Civic redesign, CR-V redesign, Pilot update
2013: Fit EV debut, Accord redesign, Honda Element replaced
2014: Fit redesign, Pilot redesign, Ridgeline successor?
2015: Insight Redesign
2012: M Hyrbid debut
2013: Small car debut, JX debut, model G redesign, Qx56 Update
2014: Electric sedan debut, EX redeign, FX update, G convertible re-engineer
2012: CT debut, GS re-engineer
2013: IS redesign, ES redesign
2014: LS redesign
2015: HS redesign, RX redesign, LFA roadster debut
2012: Versa sedan redesign, Maxima update, GT-R update
2013: Versa hatchback redesign, Sentra redesign, Altima redesign, NV200 debut, 370Z update, Rogue redesign, Frontier update, Murano re-engineer, Pathfinder redesign
2014:NV200 EV debut, Maxima update, Titan redesign, Murano Hybrid possible debut, Armada redesign
2015: Leaf Coupe possible debut
2012: IQ debut
2013: xD redesign, FR-S debut
2014: A-BAT debut
2012: Yaris redesign, Corrola update, Camry redesign, Prius V debut
2013: Prius Cm Prius Plug-In debut, Avalon redesign, RAV4 reengineer, RAV4 EV debut, Highlander redesign, Tacoma restyle
2014: Sequoia redesign, Land Cruiser redesign, Tundra redesign
2015: Corrola redesign, Prius redesign, FT-86 debut