America loves movies, and they don't even have to be good ones to make millions at the box office (*cough* Transformers). But their effect goes far beyond just entertainment and box office revenue. Movies can have a serious influence on spending and the minds of consumers, especially movie franchises as big as the Marvel Cinematic Universe. A franchise as big as Marvel’s has a wide reach and can impact several different automotive brands. And if you think this wasn't intentional, you couldn't be more wrong.
When you see Robert Downey, Jr's Tony Stark roll up in
“He utilized technology and a certain level of personal intelligence to create great things,” Angelo told Automotive News. “That was a perfect fit for Audi because that’s exactly what we’ve done with our brand.”
Audi’s publicity boost from the movie franchise certainly isn’t the first. Cinematic history is littered with examples. From the dark green Ford Mustang in Bullitt to Aston Martin’s DB5 in the James Bond films, autos and movies have gone hand in hand for what seems like forever.
Marvel seems to be connecting up with automakers at a pretty fast rate. This is likely because the franchise is churning out quite a lot of movies and television series. For instance, Hyundai has an in with the Daredevil series on Netflix. Sure, a Hyundai
The deal between the automaker and the show was set for two years and will be up sometime this year. However, we wouldn’t be surprised to see Hyundai try to re-up its contract. The fact of the matter is that the Marvel Cinematic Universe is reaching a lot of people. Also, if Hyundai doesn’t jump back on the Marvel publicity train once the contract is up, it’s not unreasonable to assume that some other automaker would simply take its place.
Acura would be a logical choice because the automaker has done so in the past. When The Avengers was going through its PR phases, Acura jumped on board. Previously, the automaker had done things with Marvel for the release of THOR. Chevrolet also had connections with Marvel. A variety of the brand's sports cars and big SUVs all made their way into the latest movies. While we haven’t heard any rumblings of Acura or Chevy hopping back in line with Marvel Cinematic Universe, it certainly wouldn’t be surprising if either company did.
These movies and TV shows are essentially great commercials for the cars even though the vehicles aren’t the focus of the program. They’re there, and everyone wants to drive the same car as a superhero or supervillain. It’s a connection with fans that automakers can’t easily make. By hitching their stars to these cinematic wagons, automakers can connect with fans and hopefully sell boatloads of models. As the Marvel Cinematic Universe continues to expand, you can expect to seem more automakers following these examples.