With the popularity of the subcompact crossover segment growing larger and larger, Hyundai has finally joined the ranks with its new Kona.  It will compete with the likes of the Honda HR-V, Jeep Renegade, Toyota C-HR, and the Chevrolet Trax. As the automakers first compact crossover, it fills out their crossover offerings, under the Santa Fe and Tucson.

kona

As others in the segment have, the Kona tries to up the game on not only style, but also substance. It’s more aggressively designed than other recent Hyundai models, to which the carmaker hints at a possible directional shift in future designs. It’s like  many compact crossovers, in that it looks more like a high-riding hatchback than a smaller SUV. It’s well designed, giving a more rough and tough look rather than a small and cute one.

kona

The Kona’s interior is a bit more subtle in design, but it kept efficiency in the forefront of importance with best-in-class space. Like in the Elantra GT, the infotainment system screen is about the dashboard like a tablet, a common look in many newer vehicles. Additionally, the vehicle isn’t without paramount safety features, using high-strength steel to reduce weight and increase passive safety. Many safety features will be present, including blind-spot monitoring, lane-keep assistance, collision avoidance, automatic high beams, and rear cross-traffic alert.

kona

The Kona will be on sale in Korea later this month, and in the US and Europe later in the year. As far as final pricing, on-sale date, and fuel economy ratings, we haven’t gotten any details on when that’ll be finalized, but we can expect it all in the coming months.

kona

kona

kona