National Scavenger Hunt
Find the Dodge, Win the Dodge
Web2Carz Contributing Writer
Published: September 9th, 2011
Chrysler-Dodge has come up with a pretty clever marketing scheme to sell the new 2012 Journey. The company has created a scavenger hunt give-away, and anyone could win one of three new 2012 Dodge Journey crossovers that have been 'placed' across the nation! Check it out!
|Dodge has hidden three 2012 Dodge Journey vehicles, one on the west coast, one on the east coast, and one somewhere in the mid-west. The company is using a major TV Ad campaign to inform consumers of the contest, and have already released one commercial announcing the contest.|
Three more TV spots are set to come, including one for the "West Coast" (debuting Sept. 10), "Midwest" (debuting Sept. 16) and "East" (debuting Sept. 23). These TV spots will aid those taking part in finding the locations of the vehicles, as well as get out the word of the epic give-away.
In addition to the TV Ad campaign, Dodge will be extending the contest through Youtube where people will be able to find clues to the location of the Dodge Journeys hidden throughout the nation. The clues will give people some details on the journey that the Journeys may have taken, and should slowly pin-point the location to excited people. Check out www.YouTube.com/Dodge for more information.
"The Dodge Journey is the 'Swiss Army knife' of vehicles," said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC.
"America's most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer," Bigland said in a press release.
The 2012 Dodge Journey offers best-in-class versatility and V-6 driving range, available all-wheel drive and seven-passenger seating, according to the company.