GM to Pull Super Bowl Advertising
Move comes on the heels of pulling Facebook advertising.
Web2Carz Senior Writer
Published: May 24th, 2012
ollowing its move to pull advertising from Facebook last week, General Motors is now pulling out of the Super Bowl, as well. Next year's game is going to be broadcast on CBS, but GM won't be advertising in it because the company says rates are getting too high.
Next year's game is going to be broadcast on CBS, but GM won't be advertising in it because the company says rates are getting too high.
"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense," said Joel Ewanick, GM's chief global marketing officer, in a statement.
This is part of an overall plan by GM to increase efficiency from its advertising efforts. Another part of the plan is the consolidation of Chevrolet's advertising into one company called Commonwealth. Previously, Chevy was using 70 agencies across the world.
GM actually isn't cutting ad spending, and does plan to advertise during the Olympics in London this summer. Still, it will be weird to not see any ads from the General during next year's game.