The Vehicle of Food
Buick's Discovery Tour Fuses Culinary Interests with Luxury Cars
Food is a common denominator that we all share - everyone's got to eat. But oftentimes food is more than just energy for our body; it's a vehicle to bring family and friends together. And this past weekend, Buick used food to entice luxury buyers to explore their latest line of vehicles. Still facing antiquated opinions about its products - say 'Buick' and most people immediately think of their father or grandfather's car - Buick is re-branding itself, targeting a younger, affluent demographic, via culinary interests.
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