One Million Moms Expresses More Outrage at JCPenney
Father's Day ad with two dads puts bigotry on blast.
Web2Carz Contributing Writer
Published: June 7th, 2012
nti-gay group One Million Moms has been at war with JCPenney for a while, and now, the group is boycotting (still? again?) the store over a new ad featuring a same-sex couple—two dads, for Father's Day. The ad features real-life dads, not models, Todd Koch and Cooper Smith, playing with their kids, Claire and Mason.
The ad reads: "What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer, and hug giver—all rolled into one. Or two." There's no mistaking this ad for just two guys hanging out with some toddlers, and OMM couldn't be more incensed.
The feud started earlier this year when the group boycotted JCPenney over Ellen DeGeneres' appointment as spokesperson for the brand. Because of DeGeneres' sexuality, the group claims that JCPenney is "promoting sin," and they claim that the new ad shows the department store "continuing on the same path of promoting sin."
Both times, the hads have had the same result: people thought about buying, or did buy, reasonably-priced clothing. No one turned gay.
OMM is advising their supporters to write "Return to Sender" on the catalog when it arrives, to close their JCPenney credit card accounts, and to talk to their local store managers about their concerns.
We have to applaud JCPenney for refusing to back down. Though One Million Moms (which, oddly enough, is only comprised of a few thousand moms, nowhere near a million) claims "Our persistence will pay off!", JCPenney has shown that it has no problem standing up for equal rights. After the DeGeneres debacle, the store stated, "Ellen represents the values of our company," and with the new ad, they are "continuing to reinforce its progressive values." It's not the first same-sex couple ad that they've run, either.
For Mother's Day, they had an ad featuring (wait for it) two moms.
Both times, the ads have had the same result: people thought about buying or did buy reasonable priced clothing. No one turned gay. Get it, OMM?