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Initially conceived by the Ford Motor Company in 1939 by Henry Ford's son Edsel, Mercury brand was known for performance. Mercury was intended to be entry-level-luxury cars, in line with other Ford-branded models and Lincoln luxury vehicles. The name "Mercury" is derived from Roman mythology ("messenger of the Gods"). Among the most well-known Mercury cars' are the Grand Marquis, a full-size rear wheel drive sedan, the full-size Mercury Marauder, and the Cougar.