Target Pulls Kindle from Shelves

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mazon offers a service to consumers that can be hard to pass up. Go to a store, scan a barcode, send it in, then purchase the item from Amazon (not the store you're at), and get a slightly discounted price—five percent off. It's great for consumers, but enraging for retailers.  And one big retailer has had enough. Target, fed up with Amazon's game, has pulled Amazon's e-reader, the Kindle, from its shelves.

Analysts say the unless other retailers follow suit, Target's actions will just be a "mild annoyance."

Target selling Amazon products is "like Starbucks selling Dunkin' Donuts gift certificates," a retail analyst said. Target was the first offline retailer to carry the Kindle, and now it plans on beefing up its Apple displays instead. It will also keep selling other companies' e-readers and tablets.

But analysts say that unless other retailers follow suit, Target's actions will just be a "mild annoyance."

Still, we'd venture to guess that Target is trying to prove a point, not kill Amazon completely.

photo courtesy of Financial Press