Not Made In Detroit
Neither Kid Rock, nor his M.I.D. merchandise are from the Motor City.
Web2Carz Senior Writer
Published: February 15th, 2012
"Let me first start off by cordially inviting you to go f--k yourself."
—Kid Rock, in his open letter to a Detroit newspaper columnist.
id Rock is no stranger to fabric-related controversy; he’s been chided for wearing a poncho made out of the American flag and for using the Confederate flag as a backdrop. But this time it’s his merchandise, rather than his stage dressing that’s got the Kid in the media’s crosshairs.
In 2005, Kid Rock bought the bankrupt Made In Detroit brand from its original owner, and began selling Made In Detroit t-shirts and chotchkes at concerts, in stores, and through his website.
But a recent column in the Detroit Free Press took the brand to task for the fact that not only are its wares not made in Detroit, many of them are made in China or India, which are about as far from Detroit as its possible to get without leaving the planet. Furthermore, the article claimed that tags were being removed from the Made In Detroit t-shirts so that people would be unaware of their place of manufacture.
Now Kid Rock has fired back in his inimitable way.
“Let me first start off by cordially inviting you to go f--k yourself,” Rock writes in his open letter to Free Press columnist Susan Tompor, who wrote the exposé in question.
He then goes on to give a very poor defense of his company.
“You failed to say that the majority of our products are in fact MADE IN AMERICA (emphasis Kid’s –ed.),” Kid responds. This of course doesn’t explain why none of it is made in Detroit, as one might expect, but Kid has an answer for this as well, albeit a laughably weak one.
“We have NEVER laid claim to our items actually being made in Detroit,” Kid explains. Um, except maybe for those words “Made In Detroit” that are printed on everything you sell?
Now, we don’t know about you, but if we see something that says “Made In Detroit” in huge letters, we would naturally assume that the thing was, you know, made in Detroit. Or at the very least we’d assume that the wearer was.
Of course, Kid Rock himself wasn’t made in Detroit either. He hails from Romeo, a rural suburb about 45 miles north of Detroit. He spent his teenage years in Mount Clemens, another northern exurb, before moving to Detroit at the outset of his music career.
Kid acknowledges that his merch isn’t made in the D, but promises to try to do better in the future.
“We’re trying to move away from those [foreign-made] products while still keeping our prices affordable and keeping us and the stores that depend on us in business.
Trading on Detroit’s badass image is nothing new. Many suburbanites claim to be “from Detroit,” despite rarely spending much time in the actual city.
And as much as Kid Rock likes to brag about being from the Motor City, he only actually lived in the city for a few years, and since making it big, has returned to the suburb he grew up in, not to the city he proudly associates himself with.