Twitter Redesigns Logo, But Why?

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witter announced last week that its logo had been redesigned, to which we all said, "...Huh?" Frankly, it's hard to tell which logo is old and which is new, but thankfully, they pointed it out for us.

The bird's head feathers are gone now, and the new logo has pointier wings and is "slanted upward." In layman's terms, it looks a little smoother, a little more streamlined, and a little bit thinner. Oh, Twitter, you've gone Hollywood!

Twitter's creative director, Doug Bowman, wrote in a blog post, "Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted from three sets of overlapping circles—similar to how your networks, interests, and ideas connect and intersect with peers and friends."

Thankfully, there's a video that explains this concept, but we still wonder why some brands change their logo when the changes are so miniscule, or when the new design is worse than the old (looking at you, GAP and MySpace..or would that be "My____" now?).