The COVID-19 pandemic has left many retail businesses in limbo, and car dealerships are no exception. While service departments are staying open, most dealerships have limited sales staff and some have even closed their showrooms entirely. Despite the closures, shoppers who need to buy a new vehicle are not left out in the cold thanks to technology. In addition to offering special deals and incentives, automakers are making it easier for customers to shop online and have the vehicle delivered right to their driveway. Here's how GM, FCA, and Hyundai are using their online car buying programs to help customers navigate this big purchase during a crisis.
GM: Shop. Click. Drive.
GM offers its Shop.Click.Drive program across brands like Chevy, GMC, and Buick. Although the online shopping option was implemented back in 2013, the automaker has seen traffic to this page more than double in recent days. The process allows shoppers to choose their vehicle, estimate a trade-in, customize their payment, add options and schedule the vehicle to be delivered to their door or to a nearby dealer for pickup.
The paperwork for the online shopping process requires shoppers to have their driver's license (front and back), license plate number, and proof of insurance for their current owned or leased vehicle. There are several options for completing a test drive: schedule an appointment at the dealership or complete the test drive at home before signing the final documents at delivery.
GM's New Customer Offers
To incentivize shoppers to buy a Chevy, GMC, or Buick, GM is offering 0% APR for 84 months and no monthly payments for 120 days on select models for well-qualified buyers.
FCA: Drive Forward
FCA brands like Jeep, Chrysler, and Ram are giving customers the option to shop online and get the vehicle delivered to their homes. "Bring the dealership to your desktop," reads Jeep's website promoting FCA's 'Drive Forward' program which includes the option to buy a vehicle from the safety of home.
Shoppers can select the model they are interested in, choose the trim and package, warranty, apply for financing, and schedule home delivery through participating dealerships. The financing step allows shoppers to value a trade-in, request a credit check, apply incentives, estimate the monthly payment, and select a warranty for the vehicle. An at-home test drive can be arranged for those who want to take one.
FCA's New Customer Offers
FCA's latest incentives include no monthly payments for 90 days on select vehicles when financed through Chrysler Capital and 0% APR for 84 months on select vehicles when financed through Chrysler Capital.
Hyundai: Click to Buy
Hyundai's "Click to Buy" program means shoppers that are interested in vehicles like the Hyundai Palisade, Veloster, or Kona can complete the buying process online from start to finish through one of Hyundai's participating dealers. The process is broken down into 5 steps: select the vehicle, estimate the payment, apply for credit, do the paperwork, get the car delivered.
'Click to Buy' gives shoppers the option to complete all the paperwork online. One benefit of this program is that customers can stop at any point in the process because their entered information is saved for later. The automaker claims security and customer trust are the top priorities with this program, and credit applications are handled with enhanced security. After completing the shopping process, customers can choose to have the car delivered right to their home at a time that is convenient, although this feature may not be available in all areas.
Hyundai's New Customer Offers
Hyundai is offering 0% APR financing and no payments for 120 days on select new Hyundai vehicles to well-qualified buyers who finance through Hyundai Motor Finance.