Just a short fifteen years or so ago, BMW could easily pride itself on building some of the best driver's cars out there. The E46 3-Series, the E39
But BMW expanded their lineup. It used to be sports coupes, sports sedans,
And BMW started killing off great cars like the 5-Series wagon (and will soon do the same to the 3-Series wagon). Cars started becoming more infused with luxury and technology rather than catering to the driver. For example, the E39 5-Series interior canted the center stack to the driver, and all materials were high-end but purposeful. Now, step into the new 5-Series, and the car is far more about luxury and technology than it is about the driving experience. Naturally, current BMWs have to cater to the market, and we get that, but something has been lost in the process.
The fact that BMW has opted for vehicles like the 5-Series GT (above) and the X4 (lead image) can be equated to the sullying of the brand in the name of market share. Sure, their cars are (for the most part) still great to drive, but the weight, isolation, and complex technology have turned most BMW models into more