Kia's all-new Niro Hybrid utility vehicle swept into the Windy City this week, making its global debut at the Chicago Auto Show. While this isn't the brand's first hybrid, it is Kia's first dedicated hybrid, meaning it uses a brand new eco-car platform and unique gas-electric system.  And, Kia states the Niro is ready to "challenge the hybrid-electric segment." Ahem, the Prius.

Kia Niro

Toyota's Prius sits atop the hybrid food chain, garnering 45 percent of all hybrid sales, but Kia is hoping its Niro will give consumers more options. The subcompact SUV positions itself in a unique place between the hybrid-electric  vehicle and CUV segments. The sleek-looking five-seater says its design is "un-hybrid," or in other words, more visually appealing, with wide and low proportions that give it a sportier look. Whether it will deliver spirited driving is a different question. Driving appeal for hybrids depends on how well the vehicle can transfer power to the wheels, and then tend to get a bad rap on this front. Kia, however, feels very confident on this front, stating that the Niro provides a seamless transition of power to the front wheels, "resulting in a very un-hybrid-like driving experience."

Kia Niro

The Niro joins the Soul EV and Optima Hybrid under Kia's EcoDynamics green sub-brand, though it's the first to make use of the new, dedicated eco-car platform. The hybrid powertrain pairs a 1.6-liter four-cylinder engine with an electric motor, a lithium-ion battery, and a six-speed dual-clutch transmission. Total horsepower output is 146 and 195 lb-ft of torque, with a projected fuel economy of 50 mpg. Kia hopes the Niro will help the brand triple its green car line-up by 2020. It will go on sale in the US early next year.

Kia Niro