No longer is the Toyota Camry king. The title of best-selling car in the states now belongs to the 2017 Nissan Rogue. Crossover sales are growing, and the Rogue is at the top of the list. Since October of 2016, crossovers have accounted for roughly one-third of non-pickup vehicles sold in America. While sales in cars have dropped off about 7.8 percent, sales in crossovers have hugely increased, up to 58 percent since 2012, and Nissan is dominating the segment while going for a volume strategy.
Nissan sold a total of 101,421 Rogues in the first quarter of this year, well surpassing the long-standing Toyota RAV4 and Honda CR-V. They’ve managed to push out about 40,000 units in March alone, that’s pretty significant. The popularity of CUVs had begun to increase pretty quickly about three years ago, as gas prices started to drop and people weren’t as concerned about fuel economy as they once were.
Nissan has strategically built up their inventory and increased incentives on their models, resulting in better sales. This is a trend seen in the industry as a whole, which signifies that sales overall are losing momentum/. As the economy is projected to grow in 2017, higher incentives and tightening of credit could negatively impact sales by 100,000 to 175,000 units for the industry. New car sales could be in danger, but Nissan, with a 47 percent sales increase in the first three months of this year, seems to be doing well pretty at the moment. The addition of the new, smaller Rogue Sport, which you see here, will only help sales figures.
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