Have you ever waited so long for something that you just decide to give up on it, no matter how close you are to having it? Well a significant amount of people who pre-ordered a Tesla Model 3 are in that predicament right now. While this may look like a negative thing to most, Tesla CEO Elon Musk is actually a bit relieved due to the cancellations.
On Wednesday, Elon Musk announced that about 63,000 people had cancelled their reservations for the long-awaited Model 3. That’s the amount of people who cancelled since the waitlist was made, well over a year ago. The Model 3 is Tesla’s first mass-market vehicle, and the company had always been worried about the difficultly surrounding meeting the high demand for the car. Total orders for the electric luxury sedan was about 455,000 after the cancellations.
The company’s goal is to produce 20,000 Model 3 sedans a month, starting in December. Tesla has had issues with meeting production goals in the past for its luxury cars. The CEO said the first six months of manufacturing the new Model 3 will be “production hell.” Unlike a lot of automakers and other businesses alike, Tesla doesn’t struggle for demand, as they’re averaging 1,800 orders a day for the Model 3 without any marketing. The real challenge for the brand will churning out the car fast enough so people can get them before they decide to walk away completely.