There’s a lot of crossovers and SUVs available right now, but it seems the Chevrolet could add one more to its lineup. The Blazer name has a rich history among Chevrolet fans. The original Blazer was a tough, body-on-frame SUV that was a formidable force in the segment for over 30 years. Chevy killed the model in 2005, but it seems that the brand could bring the Blazer back to its former glory. With crossovers and SUVs being so hot right now, it only makes sense, and there are rumors that Chevy may try to get the Blazer out before Ford finishes its new Bronco.
According to a number of publications, Chevrolet is working diligently on a new Blazer that could come out as soon as 2018 but will more likely appear in 2019. Details on the model are slim, but GM Authority believes the model will probably use GM’s C1 platform, which is the basis for the new GMC Acadia, Cadillac XT5, Chevrolet Traverse, and Buick Enclave. The versatile vehicle platform can be stretched or shortened as needed to address specific needs and would be a smart choice for the possible upcoming Blazer.
Why It Makes Sense to Bring the Blazer Back
First off, nostalgia. Many people who grew up riding around in the family Blazer remember the vehicle fondly, and Chevrolet could use those positive feelings to its advantage and market it specifically to those prospective buyers. As a part of this strategy, it could make sense for Chevy to go with a kind of retro styling for the Blazer. Many people believe Ford will do that with the new Bronco and if the Blazer is supposed to compete with the Bronco, it could make sense for Chevrolet to do so. However, we wouldn’t be surprised to see Chevrolet stick closer to the design language already established by the brand’s lineup.
Speaking of the brand’s current lineup, the Blazer could slot in nicely between the large Traverse and the compact Equinox. The new Equinox is smaller than the previous generation before. That opened up space in the automaker’s lineup. Chevrolet is missing a crossover or SUV that would fill the
It’ll be More of a Crossover Than an SUV
If Chevrolet comes back out with the Blazer, there’s no doubt that it will lean more towards crossover than SUV. Ford’s Bronco will likely go with a rigid truck-like, body-on-frame design, but the Blazer will be a little softer most likely. If it uses the C1 platform discussed above, you can expect it to be a crossover that is just about perfectly spaced between the Traverse and the Equinox.
This will keep the ride compliant and focus the model on a more suburban customer than Ford is seeking with the Bronco, so while the Blazer could compete with the Bronco, it’s more likely Ford would see a formidable opponent in the Toyota 4Runner as opposed to the Blazer. Still, Jeep has made tough unibody crossovers work, so who’s to say that Chevrolet won’t go toe to toe with the Bronco, unibody or not. All we know is that we liked previous versions of the Blazer and are keeping our fingers crossed that Chevrolet is working on one right now.