Ford’s Application Program for the new Ford Ford GT put the car in an exclusive space only a select few could hope to enter. The high-end clientele club Ford had established was not without its hurdles, like the one actor John Cena set up for them. He paid a huge amount for the car, only to sell it in less than a month, breaching the contract he signed.
John Cena has a YouTube series called Auto Geeks, where he will often discuss his personal story behind each of the cars in his collection, which numbers around 22. He only made a video about taking delivery of the 2017 Ford GT, for which he paid $466,376 for. Less than a month after he purchased the liquid blue coupe, it had an entirely new owner. Ford contacted Cena shortly after it heard about the sale to inquire about it
There wasn’t really anything offered to Ford other than an apology on Cena’s part, so it makes total sense that Ford is seeking more than $75,000 in damages, via lawsuit. Cena snagged a pretty nice profit off the GT, and the automaker wants restitution for that profit, for “losses, including, but not limited to, loss of brand value, ambassador activity, and customer goodwill due to the improper sale,” in addition to attorney and court costs.
Ford’s lawsuit stated that Cena’s Application Program appeal included the line, “If I were to be deemed fit for ownership I would most certainly use every vehicle of communication to let the world know about the car, the brand, and the experience,” but he most definitely didn’t do that. It looks like the ex-WWE wrestler shouldn’t sign up for any more programs he doesn’t intend on sticking to.