Buick’s latest vehicles have marked a new direction for the automaker, specifically the new Regal. Buick injected itself with some adrenaline by way of the Regal Sportback and TourX models, but now it wants to up the luxury ante with a seriously upscale 2019 Avenir model. Buick claims the Regal Avenir is part of a new sub-brand. Avenir is designed to be to Buick what Denali is to GMC, and the Regal Avenir looks like a real gem of a car.

Buick Regal Avenir
The Regal Avenir looks good from all angles. 

“Avenir sales have exceeded our expectations,” Buick’s VP of Marketing, Phil Brook told Autoblog. “Buick customers value the exclusive styling, premium features, and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal." As you might expect, the Regal Avenir gets a fair amount of equipment that other Regal models don’t, including technology upgrades and material improvements inside the cabin.

Buick Regal Avenir
Buick now has a legitimate sub-brand in its Avenir models. 

Here are the model’s details:

  • The Regal Avenir gets Buick’s first cloud-connected infotainment system. This includes embedded apps and customizable settings for voice recognition and navigation. That user profile can then be transferred to other vehicles with compatible systems.
  • Standard equipment for the Regal Avenir includes driver assist features like rear park assist, rear cross traffic alert, lane change alert, blind spot monitoring, LED headlights with automatic leveling, cornering lamps, and auto-dimming mirrors. Some of the best features like adaptive cruise control and lane keep assist will still be under the list of options.
  • The only engine option for the Avenir version of the Regal is the 2.0-liter turbocharged four-cylinder that makes 250 hp and 260 lb-ft of torque. That engine puts the power down through a 9-speed automatic transmission to the front wheels.
  • Inside, the car gets diamond quilted leather seats, Avenir embroidered front seat headrests, special Avenir door sill plates, and some updated trim pieces.
Buick Regal Avenir
Buick's Regal Avenir does a lot to shake off Buick's dowdy past. 

Pricing for the Buick Regal Avenir has not yet been released. Buick got the name for its fairly new sub-brand from its gorgeous Avenir concept car it showed off in Detroit in 2015. While it seems there’s no chance of Buick making a production version of that particular car, it’s nice to see the brand doing something with its concept and name.

Buick Regal Avenir

Buick Regal Avenir

Buick Regal Avenir

Buick Regal Avenir

Buick Regal Avenir

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