Okay, so practically no one bought the first-generation Genesis G90, despite the fact that it's a truly incredible luxury car for the price. The base G90 actually starts at $68,350, which is $15,300 less than the BMW 7-Series, which is exactly the price of one 2019 Kia Rio. Talk about value. Now, Genesis has brought a new G90 to the stage for the 2020 model year, and boy does it ever look different.

2020 genesis g90 cornering
There's no question that the new G90 looks much more regal now. 

The first thing you notice is that absolutely humongous grille. It utterly dominates the fascia in a way that makes other large grilles seem, well, quite small. It doesn't quite mimic parent company Hyundai's cascading grille but embarks on a more triangular, shield-shaped version. The new quad-beam headlights are bisected by an LED strip that extends past the outer edge. The taillights are almost as much of a departure from the old car's as the front fascia is. The stacked, full-strip LED taillights look like nothing else out there. 

2020 genesis g90 rear

The comfortable and opulent interior hasn't really changed much at all, and though it's not a unique look (unlike the new Lexus LS, which is stunning), everything looks high grade. What the new G90 does get is a redesigned infotainment system that gets over-the-air updates for GPS maps and software. There's also active noise cancellation technology that makes the already quiet G90 even more insulated from exterior din and road noise. 

2020 genesis g90 cabin brown
The rich interior hasn't changed much, but it didn't need to. 

The driver assistance systems also get upgraded in terms of capability. There forward collision avoidance feature that can now detect bicycles, and there's a new lane-centering feature that keeps the G90 evenly in the middle. It also adopts Hyundai's Safe Exit Assist technology that prevents rear passengers from opening the door when a car is approaching from behind.

2020 genesis g90 wood

The power is pretty much the same, but that's not bad news at all. Under the hood of the 2020 G90 lies two engine options, the turbocharged 3.3-liter V6 good for 365 horsepower and the bigger displacement 5.0-liter V8 with 420 horses. Both engines get paired to an eight-speed automatic transmission.

2020 genesis g90 rear seats
One look at the spacious and luxurious rear seats, and you may not want to drive.

Genesis hopes that the new car will be more noticeable (which it is) and will get better sales numbers, an ambitious endeavor considering the segment leaders like the BMW 7-Series and the Mercedes-Benz S Class easily eclipse the G90 and have been around for generations. The new G90 will go on sale in the middle of next year at about $71,000 base MSRP for the V6, which is a couple of thousand more than the outgoing model but still a tremendous value. 

Find Local Discounts on the Genesis G90

Interested in the Genesis G90? Read our Review of the 2017 model.

2017 Genesis G90 Review

2017 genesis g90 V8