The Genesis GV80 has become the media darling for the brand in recent weeks. Last month, it gained attention after the high-speed (and high-profile) crash involving Tiger Woods, and now it passed a more formal crash test conducted by the IIHS. If you missed the first news story, Woods was driving the GV80 SUV when he lost control of the vehicle, crossed into oncoming traffic, and rolled down an embankment. Thankfully, not only did Woods survive, but he was alert when rescue crews arrived. This week, the GV80 solidified its reputation as one of the safest vehicles on the road by earning the TOP SAFETY PICK+ award from the IIHS.

According to IIHS, the TOP SAFETY PICK+ designation is reserved for vehicles that earn good ratings in all crash tests including driver- and passenger-side small overlap front, moderate overlap front, side, roof strength and head restraints. It also must offer front crash prevention that earns a superior or advanced rating in both vehicle-to-vehicle and vehicle-to-pedestrian evaluations. Finally, all Top Safety Pick+ vehicles must come with good or acceptable headlights across all trim levels and packages.

The front crash prevention system in the 2021 Genesis GV80 earns it superior ratings in both evaluations and the SUV gets an Acceptable rating for its LED projector headlights. The GV80 joins the ranks of IIHS top-rated mid-size luxury SUVs including the 2021 Acura RDX, 2021 Cadillac XT6, 2021 Hyundai Nexo, 2021 Lexus NX, 2021 Mercedes-Benz GLE-Class, and the 2021 Volvo XC60 and XC90. 

Genesis GV80
Not only is the 2021 GV80 filled with luxury appointments, but also high-tech safety features.

The fact that the GV80 passed the rigorous IIHS crash tests (and Tiger Woods' inadvertent off-road excursion) was no accident. Safety was a top priority in the design of the luxury SUV. Genesis packs the mid-size GV80 with innovative safety features like machine learning technology and the brand's advanced driver assistance system.

Genesis GV80 Highway
The Highway Driving Assist benefits from machine learning which adapts to driver behavior. 

In addition to the suite of safety features available on all Genesis models like Forward Collision Avoidance-Assist with Pedestrian Detection, Lane Keep Assist, and Blind-Spot Collision Warning, Genesis uses machine learning to augment and enhance its Smart Cruise Control (SCC) and Highway Driving Assist (HDA) on the GV80.

The machine learning technology observes the timing and responsiveness of the driver’s acceleration and the following distance to approximate similar behavior when SCC is activated. Machine learning also optimizes the Highway Driving Assist (HDA) system by adapting steering feel and responsiveness based on driver behavior.

Genesis GV80 airbags

Genesis knows that even with the most advanced safety tech, some accidents are unavoidable. That's why the automaker equipped the GV80 with a segment-first front center airbag between the driver's seat and the center console. The airbag deploys in a fraction of a second in the event of a side collision to help prevent the two front passengers from colliding with each other or vehicle parts. Additionally, the GV80 has 9 other airbags throughout the vehicle, pictured above. 

“Winning the IIHS TSP+ award for GV80 demonstrates the exceptional safety performance and design of our vehicle,” said Brian Latouf, Chief Safety Officer of Genesis Motor North America. “The GV80 body structure was engineered with energy-absorbing front and rear crumple zones and high strength structural load paths to maintain occupant compartment integrity during severe crash impacts. The GV80 structural safety design protects occupants with the seatbelt systems, pre-tensioners, and 10 airbags including a new front seat center airbag that deploys between the driver and front seat passenger."

genesis GV80 City

With its elegant styling, opulent cabin, and top-rated safety scores, the 2021 GV80 makes an excellent choice for families in the market for a new luxury SUV. Keep in mind that regardless of how well the SUV performed in crash tests and the long list of advanced safety tech, rolling the GV80 down an embankment is something we highly discourage. 

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