In a new Jason-Reitman-directed ad, Honda says it's hip to be square.
The 2016 Honda Pilot is a big deal for Honda. It's far from the most exciting car on the road, but then Honda isn't really in the business of making exciting cars, at least not since they killed off the S2000. The Pilot is Honda's SUV, or crossover, if you want to avoid obsolete terminology, and as such looks to be the Japanese brand's best chance of getting in on the crossover craze. So for its newest (third) generation, Honda is embarking on an ad blitz.