How to build hype for 2015 without losing sales in 2014.
Dodge is in a bit of a pickle. It will be announcing the 2015 Challenger and Charger, two muscular throwbacks, at this week's New York Auto Show. However, the vehicles won't be on sale anytime soon thereafter, meaning that Dodge is potentially alienating buyers of 2014 models, who would likely hold out a year for a refreshed model. In order to fix that problem, Dodge has announced a new lease plan that should satisfy everybody involved.