Corolla sensibility blended with Scion quirkiness.
Scion needs a reinvigoration. Its current annual sales are less than single Scion vehicles were pulling back in the brand's early years. With several models on the way out, it's time to bring some fresh faces in. I've already jumped into the iA, the first part of a one-two punch designed to bring some more Millennial heads into Scion showrooms. Now, we're looking at the iM, which is a slightly-altered European-spec Toyota Auris hatchback that provides the right hook to the iA's left jab.