The Ram 1500 has been on a roll, winning countless awards over the last couple of years including the Web2Carz Truck of the Year in 2019 and 2018. Now, the automaker is giving patriotic customers yet another reason to buy the popular light-duty truck. Ram has rolled out a series of limited-edition "Built to Serve" trucks to honor the 5 branches of the U.S. military (Army, Navy, Marine Corps, Air Force, and Coast Guard). The first edition launched last November, coinciding with Veteran's Day, and now the second installment is here just in time for flag day and the upcoming Fourth of July holiday.
The first edition honored those who "those who protect and defend on land", while the latest special edition pays tribute to the U.S. Navy with nautical themed exterior and interior features. The Ram 1500 "Built to Serve" series is part of the larger 'Ram Nation' campaign that encourages individuals to honor our military by serving their own communities through volunteer work.
Each batch of the five special edition trucks is decked out in two exclusive exterior paint colors that honor the respective military branch, and each will be offered in a low volume ranging from 500-1,000 units. The Navy themed second installment is offered in nautical colors including Ceramic Gray and Patriot Blue with 1,000 units built for each color so buyers can stand out on the road.
Other exterior details found on the Built-to-Serve editions include 20-inch aluminum wheels with an exclusive technical gray finish, body-color wheel flares, a unique all-black grille and surround, black bumpers, and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips. The Ram "Built to Serve" Edition United States flag and decal adorn each of the rear quarter panels.
In addition to the exterior accents, this uniformed special edition gets some military-inspired touches inside the cabin as well. A black interior with Light Ambassador Blue interior accent stitching gives another nod to the U.S. Navy, while the "Built to Serve" embroidered Velcro further sets this truck apart.
Ram also leaves some room for customization. Several "Built to Serve" Velcro panels are found on the front seats and on the inboard shoulder panel, allowing drivers to apply their own patches – (regimental, flags, name tapes or slogan) and the front seatback panels let owners attach additional equipment. A "Built to Serve" instrument panel badge, lockable console storage, deeply bolstered cloth, vinyl sport seats, and all-weather rubber slush mats complete the interior package.
Just like the military, the Ram 1500 "Built to Serve" Edition is designed to take on any challenge, and Ram is challenging drivers to leave paved roads behind. The truck is loaded with 4x4 off-road features including all-terrain tires, electronic-locking rear axle, hill-descent control, front suspension skid plate, steering gear skid plate, fuel tank skid plate, transfer case skid plate, tow hooks, and heavy-duty off-road-calibrated front and rear shock absorbers.
“Ram truck owners, whether civilian or military, are familiar with the 'Built to Serve' adage as it’s something we strive to build into every truck and van we produce,” said Mike Koval, Head of Ram Brand, FCA - North America. "Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts.” The Ram "Built to Serve Edition" packages are available on all body styles and all powertrains.