Vehicle Overview

2018 Toyota Prius Prime Overview

     Average Used Car Price $25,899 | 1-3 years old

Expert Rating

Very Good

Rating calculated using our own algorithm that uses both expert and user ratings across the web

Price Range MSRP

Prices reflect all trims and body styles
  • $27,300Plus
  • $33,300Advanced
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Sales Rank

In 2023
#49
Out of 282 models

Passenger/Cargo Capacity

4
5
PassengersCarry on bags*

• Cargo capacity is measured behind the last row of each vehicle.

• Sedans and coupes measured based on trunk space.

• Pickup truck cargo space is measured in the bed only.

• "NA" indicates no measurements are available.

Brand Reliability Rank

In 2024
#1
Out of 30 brands
3 Best Tech Features (standard or optional)
  • 11.6-inch Entune infotainment system with navigation
  • 4.2-inch color dual multi-information display and head-up display
  • Pre-collision system with pedestrian safety, adaptive cruise control
Competitors
Audi A3 Sportback e-tron, BMW X5, Chevrolet Volt, Cadillac CT6 Plug-In Hybrid, Ford Fusion Energi, Hyundai Sonata Plug-In Hybrid, Kia Optima Plug-In Hybrid, Mercedes-Benz C-Class, Mercedes-Benz GLE, Porsche Cayenne
Beats The Competition
Battery-only range beats many at this price point.
Carbon fiber hatch is unique.
Larger infotainment screen than competition.
Our Take
The Prius Prime takes both the funky Prius styling and the model's efficiency to a whole new level.
The car offers plenty of room for four people.
The rear cargo space is good for the class and easy to use.
The model drives better than we thought, due to its double wishbone rear suspension and its low center of gravity.
Awards Won
  • 2017 KBB Best Buy Award Winner
  • 2018 IIHS Top Safety Pick

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